Acquiring new users through cryptocurrency

Mobile app industry use case

Background Story

The cryptocurrency market is growing exponentially every year. A couple of innovative fintech solutions for security and decentralization have fueled this growth. It’s time to see cryptocurrencies as a payment method for those looking for a fast and more convenient way to pay for goods and services.


New user attraction

New user attraction and acquisition cost is very high for businesses as the users have too many options. SuperUp was constantly looking for new ways to increase its user base. After looking into different segments and their pain points, they decided to target crypto users. For SuperUp this was a great move because this is a segment that has huge growth potential and it is not as costly as some user acquisition tools like new campaigns, bonuses, and value-added services.

User experience

People who own crypto-currencies tend to have multiple payment methods such as crypto wallet, bank account, and other digital wallets. When they want to liquidate their crypto or buy crypto, it takes some time and fee to transfer the funds between these different accounts.


AND wallet is designed to be flexible and open enough to integrate with various external systems. And this includes crypto wallets. For SuperUp, AND Wallet partnered and integrated with Binance who is the largest crypto exchange in the world. This allowed SuperUp users’ Binance crypto wallets to sync up with their SuperUp wallet automatically and vice versa. Now users can see both Binance crypto wallet balance and SuperUp wallet balance in one place and transfer funds between these wallets instantly with a few clicks, eliminating several cumbersome steps.

Business Benefits - Going beyond the solution

One of the capabilities of the AND e-wallet that SuperUp benefited from was the e-wallet’s capacity to handle
high-frequency transactions. As the SuperUp has many mini-apps and services, the transaction volume was high,
and it needed a wallet that could handle such volume smoothly without failures.

The AND wallet is built with open APIs, which means it has robust integration capabilities with third-party systems
such as bank accounts, other e-wallets, bank cards, and over-the-counter channels. As a result, users could top-up
their wallets and transfer funds to any channel of their choice. Since the wallet was also integrated with bank payment
gateways, users can quickly transfer money between e-wallets and bank accounts without any fee.

Recommendation and AI
With data-driven insight into customer behavior, AND E-wallet’s recommendation engine begins to determine products and services customized to your customer’s needs at the right time.

Unlimited scalability and growth
The AND E-Wallet technical nature allows you to scale your services with its secure open integration capabilities limitlessly. By smoothly integrating services and products in your network, it facilitates discovering a whole new digital ecosystem for your customers to play, spend and entertain.

P2P transaction
Easy transaction between wallet accounts using any unique identifier such as phone number.

Layered wallet structure
Capable of creating relations between accounts that will allow access and activities such as transferring.

Multiple balance compatibility
Compatible with multiple additional balances such as convertible loyalty points and special balance with specific rules

Customized compliance and secure data management
The AND E-Wallet is easily customizable to local regulatory requirements. Additionally, the E-Wallet provides on-premise and cloud-based solutions based on regulator data management requirements.

Multiple channels for top-up and cash-out
The AND E-wallet can be integrated with multiple real-time top-up and cash out channels to provide a variety of payment methods for customers, such as E-wallets, Banks, Over-the-Counter methods, Debit & Credit cards, and local currency cards as well.

High frequency, high volume capability
Utilizing database shard and horizontal partition of data, our wallet system is capable of handling a large number of datasets and requests

QR code payment
Utilizing QR code complied with the EMV specifications, enabling instant merchant payment and P2P transfer.

Merchant wallet system
Master and sub wallets for each merchant with automatic fund pulling and reporting function periodically